Master Franchising

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Master Franchising

In master franchising, a franchisor grants a franchise in respect of a whole territory or country. The master franchisee is then responsible for recruiting sub-franchisees, and training and supporting them.

The master franchisee essentially becomes a mini-franchisor for the specified territory or country.

In exchange, the master franchisee receives a large percentage of the initial franchise fee from each sub-franchisee, and a large percentage of ongoing fees.

The master franchisee usually agrees to a development schedule, which may include owning and operating their own units.

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Overseas Expansion

Master franchises are often used by franchised brands wanting to expand overseas. It saves the master franchisor the expense (and headache) of setting up an infrastructure abroad.

Partnering with a qualified overseas master franchisee also help with language and cultural differences, as well as local recruitment, suppliers, real estate, etc. It also significantly reduces risk.

If you are thinking of setting up a master franchise, or you have the opportunity to buy a franchise for a specific region, we can give you the benefit of our knowledge and experience, helping you to negotiate terms that suit you.

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“Goldstein Legal was the second practice I approached about reviewing a franchisee contract. I rang Goldstein [Legal] and spoke to Catrina she was brilliant , I straight away felt at ease and she was really helpful, she used language I understood and from then everything was done fluently and quickly.”

Ready to get started? Arrange your initial consultation today.

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We regularly blog on subjects related to franchising in the UK, commercial law and employment law.

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Leading commercial law firm based in Windsor with clients all over the UK. Specialists in franchising, commercial property, employment law, IP & brand licensing

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Avatar Goldstein Legal @goldsteinlegal ·
10 Mar

What is your business worth? Always an interesting topic, there are so many variables. Last week's "First Friday" led by Stephen & Jim from proved just that. Their valuation tool that they demonstrated proved this and was most certainly food for thought

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Avatar Goldstein Legal @goldsteinlegal ·
2 Mar

This Thursday is the day for March's @BFA_UK Power Hour. Go to the British Franchise Association website to register to join. This month's topic is about franchise recruitment. The Power Hour gives you the opportunity to learn or share with the franchising community.

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Avatar Goldstein Legal @goldsteinlegal ·
23 Feb

Thursday was the annual Legal Seminar hosted by @BFA_UK at Sky's Head Office. A big shout out to The British Franchise Associated for putting together an excellent agenda covering all of the current hot topics. I am sure everyone agreed it was a very informative and enjoyable day

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Avatar Goldstein Legal @goldsteinlegal ·
16 Feb

Under two weeks left to enter the @EWIF_UK awards for 2026. If you or your franchise are just starting out or even well established, entering the awards could help your franchise’s success. Have a look on their website for some top tips!

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