franchise operation

Do you know the brand value of your franchise?

Do you know the brand value of your franchise? The value of your brand could, in time, surpass the value of your company’s physical assets.  If you don’t protect it, you could be endangering the future value of the very business you’ve worked so hard to create. This is particularly relevant when we’re talking about […]

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Trade mark protection Goldstein Legal

How to Use Trade Marks to Protect Your Brand

“Your brand is your single most important investment.” ~ Steve Forbes, Editor-in-Chief, Forbes Magazine Invest wisely, and your brand has the potential to secure a huge return on investment. In fact, the brand’s value could eventually surpass that of your business’ physical assets. So how do you protect it? Below, we explore how you can […]

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